Advertiser DocumentationAd Specs &
Ad Specs &
Platform Guide
Everything your creative team needs to design, upload, and launch campaigns inside 3D virtual worlds powered by Unreal Engine 5.
Images & Banners
Static Ad Formats
Optimized for GPU rendering inside Unreal Engine 5 scenes.
Supported FormatsWebP (preferred), PNG, JPEG
Optimal Resolution1024×512, 1024×1024, 2048×1024 (power-of-two for GPU MIP-mapping)
Max File Size1.5 MB to avoid micro-stuttering on the Unreal client
Color SpacesRGB — transparency supported on WebP and PNG
Video & Streaming
Video Ad Formats
Ideal for dynamic billboards and cinematic in-world experiences.
CodecH.264 / AAC — progressive MP4 or HLS (.m3u8 stream)
Resolution1920×1080 (16:9), 30 or 60 fps
Duration5 seconds – 60 seconds. Seamless looping supported.
Max File Size15 MB (local) or bitrate under 2,500 kbps (HLS stream)
Spatial AudioOptional stereo or spatial audio track with Unreal falloff attenuation
Zones & Placement
Traffic Tier System
Every in-game zone is classified by real player telemetry. You only pay for actual attention.
🔴 High TrafficMain hubs, spawn areas, central plazas, markets. Premium CPM rate.
🟡 Medium TrafficSide streets, corridors, secondary quest areas. Balanced cost.
🟢 Low TrafficExploration zones, dungeons, interiors. Best for brand recall at low CPM.
Analytics
Metrics Glossary
Understand the data behind every campaign report.
CPMCost Per Mille — price per 1,000 confirmed in-world impressions.
VPCVisual Player Contact — a gaze event where the player camera faces your ad within a 30° cone.
GRTGaze Retention Time — average seconds a player's camera holds on your asset.
CTRClick-Through Rate — players who triggered an interaction (QR scan, portal, etc.).
Performance
Optimization Tips
Get the most out of every impression with these best practices.
MIP-MappingUse power-of-two image sizes so Unreal auto-generates lower-res versions for distant views, saving player VRAM.
QR CodesMatStream injects a vector QR sprite over your billboard. Use high contrast (black on white) for reliable mobile scanning.
Video LoopEnd your video on the same frame it starts to eliminate a visible flash on loop restart.
Spatial AudioKeep audio under 50 dB at 500cm falloff. Loud ads cause players to walk away faster.
Guidelines
Content Policy
All assets are reviewed by our team within 24–48 business hours.
✅ AllowedBrand ads, product showcases, movie/game trailers, SaaS promotions, NFT art (non-speculative).
⚠️ RestrictedGambling, alcohol, tobacco — requires age-gate approval and regional compliance review.
❌ ProhibitedAdult content, extreme violence, misleading claims, political advertising.
Review SLA24–48 business hours. Rejected assets receive a detailed reason and one free re-submission.
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